The Power of Content Marketing in Attracting and Engaging School Bus Driver Candidates

The Power of Content Marketing in Attracting and Engaging School Bus Driver Candidates

Recruiting school bus drivers is a significant concern for many school districts and transportation companies. For this reason, they should consider content marketing, using storytelling to attract candidates. Creating compelling content helps school districts and bus companies communicate the drivers’ vital role and benefits in student transportation. Successful content marketing requires a deep understanding of … Read more

Digital Footprints and How School Bus Companies Can Benefit from Leveraging Online Reviews

Digital Footprints and How School Bus Companies Can Benefit from Leveraging Online Reviews

When you’re active online—whether you post something on social media, subscribe to a newsletter, or post a customer review—you leave behind a path of information called a “digital footprint.” It is a trail left by interactions in a digital environment, including the use of the Internet, mobile devices, and social media. This “footprint” is essential … Read more